Marketing

Digital Marketing Manager

Cairo   |   Full Time

As a digital marketer, your primary objective will be to grow, retain and monetize Eksab's userbase. You’ll be responsible for conceiving, driving and implementing initiatives to increase brand presence and improve product adoption through digital channels.

About Eksab:

Eksab operates at the intersection of sports and technology. Our products are built for extremely passionate fans who are looking for exciting and cutting-edge tech to enable them to engage with their favorite teams! We are currently serving hundreds of thousands of passionate users at www.yallaeksab.com and enjoying explosive growth. We are very well funded by USA based VCs, and aspire to become the market leader for sports fans in the region. Our founders have been recently featured in Forbes Magazine and other startup related publications. Visit our portal to learn more about us, and maybe have fun playing one of our competitions.

Responsibilities:

  • Manage adwords fb ads, and other paid channels
  • Set targets and build strategies to help achieve them
  • Create and test ad copy for operational efficiency
  • Create and Optimize landing pages to increase signups
  • Develop and implement campaigns to better lead quality and beat the competition
  • Perform data analysis around web traffic and other key metrics
  • Monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels
  • Draw meaningful conclusions from campaign data and identify potential opportunities for improvement
  • Work with the content team to create content that leads to growth, retention and monetization.
  • Communicate with team members on campaign developments, timelines, and results

Qualifications and Experience:

  • 3+ years of experience in Digital Marketing or a similar position preferred
  • Relevant Bachelor's degree preferred
  • Proven experience building campaign strategies from scratch
  • Excellent Excel skills – familiarity with pivot tables and vlookups is a huge bonus
  • Basic knowledge of analytics tools and the ability to set up tracking/reporting mechanisms to capture key metrics
  • Experience working with data analytics platforms like Mixpanel and HotJar

We Offer:

  • Salary range 20,000 - 40,000 EGP
  • Top tier benefits and equity shares
  • Flat Agile environment where work is meaningful and fun
  • Latest gear and tools
  • Huge room for career growth
  • Flexible working hours & work from home policy

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